Photo of Johnny while hiking the Strawberry mountains of Central Oregon.  Johnny is hispanic, 5'9" tall, thin, and wearing typical hiking gear.

Strawberry Mountains, Central Oregon

About me

After 10 years pursuing a web and app development career, I found myself in constant discussions with stakeholders about "how" users want to work, user's mindsets, and their goals. A valued mentor suggested I look into a "new field - UX", and I never looked back.

For the last 15 years, user experience design work has been my sole focus with an emphasis on research and understanding the user, but with plenty of experience providing solutions to those user problems.

  • Passion for UX Researcher - qualitative, quantitive, study design, synthesis & analysis, UX findings

  • UI Design & Prototyping - Based on user research, wireframe, prototype, journey map, and sketch out UI innovations and user paths

  • Expert Collaboration - I have worked with teams at scale, across web and app projects, using Agile methodologies, and within small boutique teams. I've mentored interns, and can lead UX team projects.

  • Making Life Better - The same mentor said, "if you're not making someone's life better, you're not doing UX". I embrace this mantra on every project.

Research example image - a glimpse of research output to support text block.

I am a researcher

I'm an expert at helping users articulate their stories and pain points around a product or service. Every project is approached with a "students" perspective.

  • Interviewing

  • Workshops & Focus Groups:

  • Surveys & Unmoderated Studies

  • Heuristics Evals

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I solve problems

I love a good hairy business problem. As a UX professional, I believe there is a solution to every problem. we just need to find it. Drawing solutions is better than writing about them.

  • Process Design

  • Design-thinking

  • Journey Maps

  • A11y Design

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I design for users

The research and design lead to, and inspire, UI that delights and informs. I ensure the UI is intuitive, on-brand, and accessible, and represents well on mobile or tablet.

  • Wireframes & Prototypes

  • UX Strategy

  • Agile Development

  • UX Writing

Photo of custom red sneakers with white sole, and black heel tab with white writing. "LAX" and "PDX" are printed one per heel.

Repping two "hometowns"

I'm a digital nomad

After surviving a pandemic and a heart attack, my life priorities and goals have completely transformed. Van life has changed my relationship with material things, with money, and with time.

  • Daily hikes feed my body, heart, and soul

  • Motorcycle riding allows me to be reflective, focused, and feel alive

  • The Chicago Cubs are my favorite baseball team - ask me why.

  • Though a digital nomad, my "home" is in Northern Washington State, near Gig Harbor.